I spent time in InDesign, Flash and Photoshop working with designer Betty Wong on the “Baking with Dorie” iPad app from CulinApp.

The program was covered in a story on cooking apps in the New York Times | view article as pdf.

Grupo Posadas, a hotel chain in Mexico, engaged Whiteboard Labs to redesign the web sites and booking engines for their brands. For each brand, we delivered html templates for sample pages within that site and its reservation pages. Part of the goal for the project was to make a core of user interactions, styles and html modules that could form the base of the code for each brand. One of the brands that I built out was Caesar Park, a chain with locations in cities such as Buenos Aires and Saõ Paolo.

Flash headers produced for JWT. Actionscript drives the ambient motion on the main header from image to image with math for easing. XML loads images and corresponding headlines for each section into the animation as well. Single image and headline versions were generated that also used XML.

Flash animation for JWT designed to get viewers to sign up for a credit card from Shell.

Shell flash piece for JWT. Using Actionscript, it loops through eleven tips to save fuel when driving.

Banner series to promote Shell gasoline.

160×600 Odometer
300×250 Spatter
728×90 Cleaning Cloths
728×90 Valves display ad
728×270 Valves expanded ad

Series of banners with placement on Scienceblogs web site.

Rich Media placement
300×250

Flash campaign built for JWT. The landing page took the visitor to different pages within the Shell site, each of which had a unique animated header.

Landing Page
Header: Fun with V-Power
Header: Sponsorship and Alliances
Header: Developed on the Track
Header: V-Power

Built banners for Houston Chronicle “Are You Ready for Today?” campaign for Richards Carlberg.

Are You Ready for Today? (120×90)
It’s Always Happy Hour Somewhere (160×600)
Rock Out (160×600)
Don’t Feel Left Out at the Water Cooler (160×600)
5-Star Date (300×250)
Dinner and a Movie (300×250)
Pick a City (300×250)
We Don’t Tell Your Date (300×250)
MPFree (300×250)
News News (300×250)
Pace Yourself (300×250)
Commitment Phobic (300×250)
Shopgirl (430×600)
Throw Your Mouse in the Air (430×600)
100% Profit (728×90)
Blogs (728×90)
Commitment Phobic (728×90)
News Bizarre (728×90)
Waugh (728×90)
Happy Hour – Spanish (160×600)

Web site design for photographer Arthur Meyerson – the goal was to make the work stand out and not be overwhelmed by the site interface. All content for images and text is editable via CMS. The images in the different sections resize to fit the browser window using javascript. Different resolution images are also served for viewing depending upon the initial size of the browser window.

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